JOB SUMMARY :
We are looking for a Sales Lead to join CASELA LTD
Your role as Sales Lead will be responsible for driving sales performance and revenue growth across Casela Nature Parks’ key market segments, including Schools, DMCs, Associations, Hotels, Taxis, Corporate, Government and other segments
DUTIES & RESPONSIBILITIES
- Implement commercial sales strategies and translate them into clear monthly, quarterly and annual sales action plans
- Drive achievement of sales revenue targets across assigned segments
- Monitor performance against budget and forecast, identify revenue gaps and implement corrective actions
- Identify opportunities to increase yield, upselling, cross-selling and sales through combined ticket packages
- Develop tactical sales and pricing initiatives during low-demand periods and peak season
- Develop and grow DMC, Association, Hotels, School, Taxi, Government and other B2B segments
- Monitor partner performance and identify opportunities for growth
- Monitor competitor activity and market trends and provide relevant commercial insights
- Lead proactive sales activities and ensure consistent follow-up of prospects and partners
- Expand Casela’s points of sale through trade fairs, roadshows, sales missions, activations and other relevant channels
- Conduct product training for partners and support pre-selling of Casela packages and experiences
- Develop joint commercial campaigns with selected partners in collaboration with Marketing
- Work closely with the Digital Lead to support online sales and identify opportunities to improve traffic-to conversion
- Support the implementation of approved tactical pricing, promotions and commercial offers.
- Ensure DMC contractual terms, rates and agreed commercial conditions are properly implemented with the Sales team
- Lead, coach and support Sales Specialists and Sales Executives in achieving their targets
- Work closely with Marketing, Digital, Finance, Reservations, Front Office and Operations to ensure effective execution of commercial initiatives and a seamless partner/customer experience
- Assist Commercial Manager for all b2b requirements and execute in all weekly & months sales Reports
- Perform any other cognate duties as may be assigned to you by Management
CANDIDATE’S PROFILE :
Qualifications Required:
- Holder of Degree in marketing or sales
- Minimum 5 years’ experience in sales, preferably in tourism, hospitality, leisure, attractions or travel
- Proven experience in B2B sales, business development and key account management
Key competences (Knowledge, Skills, Attitudes, Behaviours):
- Excellent communication and negotiation skills
- Proven track record of achieving sales targets.
- Solid knowledge of performance reporting and financial/budgeting processes
- Creative and attention to details
- Team leader
- Business Acumen and Analytical skills
- Driving license and car needed.
- Experience leading or supervising a sales team.
- Strong negotiation, communication, commercial and analytical skills