JOB SUMMARY :
We are looking for a Marketing Lead to join MEDINE GROUP | Cascavelle Shopping Mall.
The Marketing Lead supports the Marketing Manager in the implementation of the overall strategy. He/She assists in executing the strategic vision and takes direct ownership of various operational and project-based marketing tasks.
Duties & Responsibilities
Support in Strategy Execution
- Assist the Marketing Manager in rolling out the mall’s marketing strategy.
- Ensure the timely and effective implementation of marketing action plans..
Marketing Campaigns & Implementation
- Execute marketing campaigns across multiple channels (digital, print, on-site)
- Create or oversee the creation of communication materials (posters, newsletters, etc.) for events, announcements, promotions, and mall advertising.
- Manage and schedule social media activity with the social media service provider.
Events Coordination
- Support the planning and execution of mall events.
- Select and Coordinate with vendors, manage logistics, and oversee event communication.
- Ensure smooth on-site delivery during events.
Advisory & Support
- Provide guidance to the Board on duties and responsibilities.
- Liaise with auditors, regulators, and external stakeholders.
- Respond to queries related to company secretarial functions.
Communication
- Create or oversee the creation of promotional materials (e.g., posters, brochures, newsletters).
- Maintain brand consistency across all public-facing content.
Tenant Relations
- Engage with tenants to promote their involvement in mall activities.
- Provide them with marketing tools and support.
- Conduct regular meetings to understand their needs and performance.
- Prepare and share reports following meetings with tenants.
Exhibitions
- Coordinate bookings for promotional or exhibition areas.
- Manage the administrative process and communication with exhibitors.
- Coordination with the Facilities team for installation or dismantling.
- Update schedules and tracking tables for requests and bookings.
Reporting
- Track and analyse the performance of campaigns and marketing actions.
- Provide regular reports with insights and recommendations.
- Monitor visitor footfall daily and monthly; identify trends and suggest corrective measures if needed.
Others
- Any other cognate duties as may be necessary in the circumstances and/or required by the employer.
CANDIDATE’S PROFILE :
Qualifications Required:
- Bachelor degree in marketing.
- Proven experience in marketing, preferably in retail or shopping mall environments.
- Strong understanding of digital marketing strategies and tools.
Key competences (Knowledge, Skills, Attitudes, Behaviours):
- Excellent oral and written communication skills.
- Ability to handle and own multiple projects.
- Excellent administration and organization skills.
- Ability to negotiate.
- Ability to work well under pressure.
- Should be flexible, and willing to work odd hours.
- Fantastic customer service ethic and high expectations for quality.
- High professionalism.
- Excellent coordination skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative thinker with strong analytical skills.
- Computer literate